Safe, interactive colour made from plants, not pigments.
We’re exploring a new kind of colour technology for toys.
One that’s free from artificial dyes and designed to be safe, stable, and sustainable.
Why It Matters
Most toy colours still rely on synthetic dyes or pigments – some of which can transfer during play or fade over time. Natural options, while safer, often break down quickly or don’t offer vibrant, long-lasting colour.
At Colorolicious, we’re exploring a new approach:
Safer ingredients – no synthetic dyes, just food-safe, plant-based materials like sugar
Made for real play - colour that doesn't fade, rub off, or stain
Interactive by design - shifts with touch, stretch, or pressure
Inspired by nature - structural colour like you'd see in butterfly wings or beetle shells
We’re still in the development stage, but with your feedback, we’re exploring a better kind of toy colour — one that’s playful, durable, and made with safety in mind.
Built for play
Colour that holds up through touch, stretch, and exploration
Interactive Colour
Shifts when stretched or chewed.
Inspired by Nature
Shimmering colour that reacts to light and movement
Toy-Safe Materials
Plant-based and alligned with global toy safety standards.
How We Work
Our colour isn’t painted on, it’s built in. Using sugar-based microstructures, we reflect light like nature does in beetles or feathers.
From Sugar to Structure
We use plant-based sugar to form tiny repeating structures that bend light, no dyes needed.
Colour That Lasts
It doesn’t fade or rub off, even in squishy, stretchable formats.
Safe for Kids
All materials are food-safe and designed to meet global safety standards for toys and early learning.
Help Shape the Future of Toy Colour
We’re working with toy makers, parents, educators, and materials scientists to explore new applications of structural colour in toys. If you’re developing chewables, sensory products, or next-gen materials – let’s talk.